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Marketing Data Science

Description

Marketing Data Science: how digital marketing needs data science to survive.

Abstract

Digital Marketing is changing the way corporations and brands communicates with customers. The investments in Digital Marketing are skyrocketing around the world in a multi-billion industry.

But consumers and customers (specially millenials) does not trust advertising. Different approaches are being made by corporations like Inbound Marketing Strategies. My presentation is about how Digital Marketing needs Data Science in order to better understand the customer needs and generate new niches of interest for companies. Companies investing in Digital Marketing should take a close look at Data Science Platforms like Python in order to better gather inisghts, create segments and personalice a customer experience.

I will provide some short examples about how we are using python jupyter notebook environment in order to gain inisghts from customers using IBM Watson API, generating new segmentation and customer experiences.

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