Tana Franko http://lanyrd.com/2015/writethedocs/sdmwxf/ "People who hope to thrive in the Conceptual Age must understand the connections between diverse, and seemingly separate, disciplines." So says Daniel Pink in his book, A Whole New Mind: Why Right-Brainers Will Rule the Future. In this talk, I assert that tech writers are a natural fit to help their organizations transition from the Information Age to the Conceptual Age. I'll also give and seek ideas on how we as writers can apply Pink's six aptitudes -- storytelling, empathy, design, humor, games, and finding meaning -- to make our work more fulfilling, if not more competitive. The key underlying message for those who attend this talk is: YOU are a designer. Even if you haven't traditionally seen yourself in this role, writers are information designers who serve a unique, user-focused and holistic function on development teams. By recognizing that fact, and opening up space in your work life for creativity, you can have an even bigger impact and a more fulfilling career.