Contribute Media
A thank you to everyone who makes this possible: Read More

Empowering Business to make model-based marketing decisions with Plotly Dash and CVXPy


Mixed Media Models are a state-of-the-art predictive tool for forecasting marketing spend on a channel basis, but they are difficult to design and interpret without the help of a data scientist. This talk with discuss how we used Plotly Dash and CVXPy to build an application to allow our marketing partners to explore different budgeting scenarios using constrained optimization.


Improve this page